August 2026
Why does vinyl flooring keep taking over the market?
Resilient flooring passed a third of the market in 2025, but SPC and WPC split apart on quality inside that growth — what happened, and which one to ask for.
What's actually moving in the flooring trade — pricing, supply and what the industry data shows once the marketing is stripped out. We take no advertising or commission from flooring manufacturers or retailers.
Newest first. Every figure is sourced in the story itself.
Resilient flooring passed a third of the market in 2025, but SPC and WPC split apart on quality inside that growth — what happened, and which one to ask for.
Tariffs, a white oak supply squeeze and a disappearing mid-tier are moving prices unevenly. Which categories are actually rising, and what it means for your quote.
Almost everything written about the flooring industry is written by someone who sells flooring. These stories exist so there is at least one account that isn't. If we get something wrong, the sources are listed in every piece so you can check us.