An open-plan living and dining room with wide oak plank flooring running to garden doors

We don’t sell floors.
We explain them.

21 materials, real installed prices, and straight answers about what works in your home. Tell us about your rooms, your lifestyle and what matters most. Eight questions give you a shortlist.

Find My Floor → Answer 8 questions
Compare Floors Put up to 4 floors head-to-head
The Floor Finder

Start with the problem, not the floor.

Eight questions. Every material scored against your answers, with the reason each one ranked.

Question 1 of 8 · select all that apply
Where is this floor going?

Don’t overthink it. Pick everything that applies. We’ll do the hard part.

Select one or more areas.
Eight answers later, this is what you get
A worked example: a kitchen and entry, one dog, a professional installer, 10–20 years
Your shortlist
21→5 floors worth considering
Scored for occasional splashes. The top three of 5, each with the reason it ranked there; the full result carries all 5 and a longer ruled-out list.
1
Luxury Vinyl Plank — WPC (Wood-Plastic Core) Strong fit $7.00–$11.00 / sq ft
Foamed core: warmer, quieter and softer than SPC — and thicker.
2
Porcelain Tile Strong fit $13.50–$24.00 / sq ft
Densest, hardest, most water-resistant mainstream floor — and the best wood-look plank made.
3
Luxury Vinyl Plank — SPC (Rigid Core) Strong fit $6.00–$9.50 / sq ft
Stone-composite core: 100% waterproof and dimensionally rock-steady.

Ruled out, and why

Laminate — not water-resistant enough for this spaceOlefin (Polypropylene) Carpet — claws mark it quicklyTriexta (PTT) Carpet — not water-resistant enough for this space
Flooring by situation

What are you trying to solve?

Most flooring questions aren’t about a material. They’re about a dog, a toddler, a rental, a slab, or a neighbor downstairs.

Each guide compares all 21 materials, shows what gets ruled out, and explains what people commonly buy by mistake.

Every situation guide on one page →

The library

21 flooring materials. One independent library.

Almost every product on the market belongs to one of five families. Each family and each material has its own page; the depth is one click away.

Room by room

Looking for a specific room?

Common questions

Flooring questions people ask most

There is no single best floor — the right answer is set by the room. The question that eliminates the most options is whether the floor ever gets wet: standing water rules out solid hardwood and standard engineered wood immediately, and rules out standard laminate — though sealed-core laminate now carries a written waterproof warranty, so that one turns on which tier you buy. After that it is traffic, how long you are keeping it, who maintains it, and whether comfort underfoot matters. Rigid core vinyl (SPC) is the most broadly capable single product for a whole house because it is waterproof and handles pets; porcelain tile is the most durable; carpet is the most comfortable.

Sheet vinyl and laminate are the cheapest genuinely durable options, at roughly $3.00 to $9.00 per square foot installed. Below that you are usually buying a 6 mil wear layer or a low-density carpet that will look tired in three to five years. The better value question is cost per year of service: a $4 floor replaced twice costs more than an $8 floor installed once, which is why polished concrete and solid hardwood have the lowest annual cost on the site despite higher first cost.

Laminate with an AC4 rating or SPC vinyl plank with a 20 mil wear layer. Both resist scratching better than real hardwood, because the aluminum-oxide or ceramic-bead top coat is harder than any wood finish. SPC adds waterproofing for accidents, and sealed-core laminate now does too. Porcelain tile is the most scratch-proof of all but is cold and hard. Avoid softer woods — walnut at 1,010 Janka and pine at 690 dent under claws.

Two more people ask

Real wood — solid or engineered hardwood — is the only flooring category buyers consistently pay a premium for, and it is the one to choose if resale is the goal. Porcelain tile in wet areas is expected rather than rewarded. Vinyl and laminate are accepted but rarely add value. A well-maintained hardwood floor can also be refinished for a fraction of replacement cost before a sale. See hardwood vs carpet for the full resale comparison.

It depends on the material and honest maintenance: carpet 5 to 20 years by fiber, laminate 15 to 25, vinyl plank 15 to 25, engineered wood 20 to 50, solid hardwood 50 to 100 with refinishing, porcelain and terrazzo effectively the life of the building. Every one of those ranges assumes the product went into an appropriate room over a properly prepared substrate.

See all flooring questions →